There are four different approaches to interaction design; User-design,
Activity-centered design, System design and Genius Design (also called Rapid
Expert design). When working most people tends to prefer one of them, but it is
preferable to be able to change during a project to see everything from a
different angle. One thing that is of high importance for all of the four
approaches is to know your final users’ needs. User-centered design always
takes the user in consideration, while Activity-centered design focus on the users’
tasks and activities that needs to be accomplished. System design on the other
hand focus mainly on the components of the system to create a clear roadmap of
what should be accomplished (it still has to know what the user wants to
accomplish). The last approach is a bit different than the other in the way
that it does not include any research of the users. Instead it is dependent on
the designer’s skill, wisdom and experience. The designer makes a couple of
assumptions of the future users and makes a design he/she think will satisfy
them. This approach is probably the fastest and least expensive but it also
includes a higher risk of a failure due to the subjective judgment (lack of
research).
Research is important, especially for unexperienced designers, to get to
know the users’ needs, requirements and environment. When doing research it is
important to remember that things you hear twice do not have to be the opinion
of all users a rule is that if you hear it three times it is a pattern. It is also
important to not ask leading questions instead try to get them to tell you a
story of an experienced situation. When you got the data it is important to analyze
your findings to be able to take advantage of the made research in the design.
Try to find pain points, opportunities and Call to actions. It is also a good
Idea to create Personas to characterize your future users.
During the design work it is important to stay open-minded and keep
several tracks/ideas open and to evaluate your work continuously to keep track
of that you working towards your goal.
How should we evaluate our work during the project to always keep the
future user in our mind?
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