fredag 3 oktober 2014

Brainstorming in class

Today during the exercise we tried different brainstorming methods. It gave us a lot of good ideas for us to use in the future. First we wrote one idea each on a post-it, and then handed it over to the person to the left that added something for the idea. After that, we split the group in two and came up with one idea and design each. 

Here is some pictures from today:


torsdag 2 oktober 2014

Exercise 3 - Pain points

Issue/opportunity
Marie
Sven
Get information before visit
4
1
Get information fast
(without having to search on own device)
4
4
Support from staff
3
4
Need of further information to explain to kids
5
5

1 - very unimportant ... 5 - very important

Exercise 3 - Secondary persona

Sven
Name: Sven Karlsson
Age: 71
Hometown: Lidingö, Sweden


Background
Sven grew up in Småland where he worked as a glassblower with his father. After meeting his future wife, Anna-Lisa, they moved to Göteborg and started a family. There he worked as a carpenter, mostly involved in build houses. Anna-Lisa and Sven had three children, two girls and a boy. Sven built their house himself when the children were young and lived there for many years.
When Sven turned 50, Anna-Lisa gave him the tools to create oil paintings after seeing him do sketches his entire life. It quickly became a big hobby and he started to sell his paintings to small studios for little money. A couple of years ago, Sven lost his wife after a few years of illness.
Personality
Sven used to be a outgoing person but since he lost his wife he became more shy and withdrawn. It’s when he is with his family that he feels comfortable and like his old self. He finds a lot of joy being with his grandchild, Moa, and tries to spend as much time with her as possible. Sven likes to do his same old routines every day. During a normal day he likes to take a walk with the neighbor and their dogs, drink coffee with his friends or take care of the house.
Today
After his retirement and the death of his wife he likes to spend his time with his grandchild Moa, 7 years old. Today he has moved to Lidingö, Stockholm to be closer to his grandchild. He also have some old friends that he enjoy spending time with.


Scenario 1
For some weeks Sven had been looking forward to bring his grandchild Moa on something that they both would appreciate, and one day when Moa have an afternoon off from school they finally got the time. Sven started the morning with meeting an old friend that lives close by, then he left home to pick up Moa at school after lunch.
    He picked Moa up and they headed against Södertälje. On the way Moa was enthusiastic, she had heard a lot about Tom Tits from their last visit some years ago and had some vague memories that she had a lot of fun that time. This time Sven hoped that Moa would also get more out of the exhibitions and maybe learn something.
    At the entrance they saw some advertisement about an app but none of them had a smartphone and Sven had left his tablet at home. But since they had both been there before  they just walk in.
They started off with some experiments that they knew since their previous visit but this time Moa started to ask questions about how it worked. Sven, who is a practical, had no problem explaining the mechanical experiments but when they approached the more scientific ones he struggled. He tried to read the short texts beside and at some experiments they helped him, but on others he didn’t even understood for himself. It also happened that they couldn’t find any texts at all! Then Sven was searching the room to see if he could find anyone from the staff to help them understand, but they didn’t find anyone. They decided to skip these experiments and move on.
    When they left Tom Tits they didn’t left with the same enthusiasm they had when they arrived. They appreciated the experiments they understood but some of the experiments was to hard for them without better guidance.


Scenario 2:
Sven woke after a bad night’s sleep. He dragged himself up from bed to make some coffee in the kitchen, and was just about to sit down in his favorite armchair to read the paper when the doorbell rang. Moa and her dad were early! Sven answered the door and let Moa in. They waved her dad goodbye, made a last visit to the bathroom and then started the long journey to Södertälje to go to the museum Tom Tits.
    When they finally arrived to Tom Tits they entered a soap bubble show. Moa had never been to Tom Tits before, and was very excited. Sven on the other hand, that didn’t sleep very well, had a hard time focusing on the show. When it was over they all applauded and continued to the first floor. Moa ran between the different experiments and showed a big interest in them, but she showed no interest in reading on the small signs with information.
    When they had ran around for a while they went to the café. Sven picked up his smartphone and went through his e-mail. Then he realized that he had seen something about an mobile application around in the museum and looked for it in the app store. He downloaded it, and realized it gained a lot of more information about the experiments. He told Moa what he’d found, and together they went through the experiments that they’d tried out and Sven got to explain a little bit about it. But when Moa asked about a specific experiment that she wanted to know more about, Sven couldn’t find it in the app. Such a pity, Sven thought, now that Moa had shown some interest.
    They continued their visit and Sven hung with as good as he could. Now that he had downloaded the app he tried to explain the experiments, but before he even managed to find the right experiment Moa would rather go to the next one so Sven gave up pretty fast. They’d been there for a few hours and that started to show in. The bad sleep didn’t help. So when they finally had went through all floors they both were delighted to go home. When they reached the entrance floor and realized that there were a slide from the top floor they didn’t even bother to go back upstairs, but started walking to the car. In the exit there was a station where they could rate their visit and give some feedback, and Sven pressed the really happy smiley with the feedback that they could maybe work a little bit more of finding a fun way to transfer some knowledge to the kids while they tried the experiments out.
    Sven was really happy about the visit, even though he hadn’t been able to keep up and be with Moa all the time she seemed to have a great time on Tom Tits.

Exercise 3 - Main persona


Marie
Name: Marie Andersson
Age: 39
Hometown: Upplands-Väsby, Sweden


Background
Marie is a 39 year old high school teacher of history and social studies. She is originally from Västerås, but at the age of 19 she moved to Stockholm to study at Stockholms University. In her last year she met Niklas, a law student at the same school. After a few years together they got married and decided to move to the suburb, Upplands Väsby. There they are raising their two kids, Erik and Linnea, 9 years old and 7 years old. In their vacations they usually go to their cabin in Dalarna.
Personality
Marie is outgoing, helpful and involved in her family and friends. She is usually very calm, but has a busy schedule and is therefore not always patient. She is very tidy, which she demands from her children to be as well. Her childrens’ well being and education is very important to her, and she likes to activate them, for example with museums and sports.
Today
Marie has been working at the same school for many years and is happy with that. She recently became a Friskis & Svettis leader. Todays she is tired from a long week at work preparing exams.


Scenario 1
Marie and Niklas had been planning their Tom Tits visit for a couple of days. They both knew they wanted to go there after seeing an ad in the local news paper. Marie had been there once before when she was young, but for the rest of the family this was the first time visiting the museum. Therefore, she is slightly more excited so she visited the webpage in advance. When visiting the web page she saw there would be a soap bubble show, that she thought especially Linnea would appreciate. They also found information regarding prices and opening hours there. She is hoping that this museum visit will take her thoughts off all the stress she has been experiencing at work the last couple of weeks.
When they arrived at Tom Tits she saw signs about the new “Tom Tits Exp” app but she didn’t have an internet connection and the museum didn’t have Wi-Fi. Niklas downloaded it on his phone and she decided to have a look with him. She borrowed his phone and oriented around quickly on the app to get an idea of what it was about. She saw general information, maps and experiment explanations and thought this could come in handy during her visit. Then she focused her attention on her family. Her children was eager to start experimenting and Marie and Niklas were just as excited and did a lot of experiments together with the children. They noticed that there wasn’t a lot of staff, which made it impossible to do one of the experiments. Marie found it sometimes hard to explain to her kids. She realized she needed the app to get the most out of the visit and borrowed Niklas phone frequently. She noticed that she was almost alone using it at Tom Tits though.
At lunchtime they stopped by the cafeteria, which was quite expensive, but they just got their pay check so it was all right. They appreciated the food being ecologic and organic, and explained why that was beneficial to their children.
They ended the museum visit by taking the slide down. Erik nagged about doing it another time but they had to go back to the car since they hadn’t paid a ticket for a longer stay.
After the visit, both Marie and Niklas recommended the museum to colleagues at work and said it was a good place to take the family.



Scenario 2:
Holiday season starts and Marie and her family are planning to go hiking at Tyresta National Park for the weekend. Just when they are about to leave, it starts to rain. Thus they decide to go to TomTits, since a colleague had recommended it to Marie. Her husband is disappointed, because he was looking forward to being outside in the nature. But since they didn’t come up with any other idea they decide to go. This was an impulsive decision so they didn’t have time to look up the museum before the visit.
When they arrive Marie sees all the kids running around and with slightly panic in her eyes she asks at the desk for some information pamphlet but they are just offering a simple map. The staff refers to the app or proposes buying the book. But Marie's internet volume is already consumed for this month and she is not willing to pay for a book in addition to the entrance fee.
She accompanies her children to the experiments. After a while they reach a complicated water experiment which fascinates her children. It is a construction, where half of the injector are pointing from inside to outside and the others reversed. Marie don’t know nor the explanation on her own neither how to explain this phenomenon. The experiment is missing an information sign. She asks a stranger who is using the app about the description to the experiment and gets disappointed as she realizes that the brief explanation not satisfies her own need for explanation. Therefore she finds herself not able to explain it to her kids.
When she goes back to her kids, they have already vanished. She finds them running around on another floor. Everything attracts their attention, but only for split seconds. She experiences troubles to motivate her kids to observe intended phenomenon.
On her way out she passes a  TV screen which advertises a bubble show. She just wants to motivate her children to watch it as she is realizing it has already taken place. So Marie and her family decides to leave the museum and go back home.


torsdag 25 september 2014

Group interview summary

In the interviews we found out that the information about the experiments on Tom Tits didn’t reach the visitors. Next to (most of the) experiments is a short text, but to find more information you have to connect to the mobile application that almost no one knew about. The people who knew about it thought it was too unavailable to use anyway. Furthermore neither the app nor the short text was available in another language than Swedish. Some of the visitors could see a problem with relying on visitors having smart Phones and encourage the idea of having some devices at the museum instead.

Almost everyone we talked to visited Tom Tits because it combines an educative and fun environment for both adults and children. But also almost everyone felt that the information regarding the experiments was hard to reach, which made it hard to explain in a scientific way to the children. We realized that the ages of the kids coming to Tom Tits varied a lot, so it would be great to be able in some way to reach all different ages. In one of our interviews, a visitor suggested different difficulty in the information texts for both young kids, adults and “nerds”. In that way everyone can learn something, whatever age you are and how interested you are in the subject. Another important issue is to catch the attention of the children and to motivate them to look out for the observable phenomenons, which can reached by asking for details.

We all got the impression that it was really hard to get the answers we wanted without leading them in a direction.

After our interviews some of us came to the conclusion that parents have a positive view on the idea of implementing technology to the museum which is a good thing for us.

Interview Tom Tits 20 sept 2014

Interview Tom Tits 20 sept 2014 afternoon top floor (experiments of the human body)
Intervjuade: Mamma och Pappa till 2årig son samt ett spädbarn

START
Q: Är det första gången ni är på Tom Tits?
F: Ja jag tror det. Kommer inte ihåg om jag har varit här när jag varit liten?
Q: vad vill ni få ut av vistelsen?
F: få bort så mycket energi som möjligt
Q: har ni använt någon teknik? Det finns en app Det finns lite reklam här och där.
F: Nej inte hunnit med
Q: Finns det teknik som skulle kunna vara till fördel
F: Ja det tror jag. Ja sen när man kommer med äldre barn kanske. Det är lite svårt med en två åring som tycker något är roligt för en halv sekund och sen springer han till nästa grej.
Q: Ja då kommer vi från en teknisk utbildning.
F: men då skall ni prata med min man istället han har varit här flera gånger.
Q: Vi Gör ett arbete som handlar om det skulle kunna finnas någon teknik som skulle kunna underlätta under besöket. Som vi har varit inne på ja det finns en app. Har du sett att det finns en app? Med information om experimenten och så.
M: Vadå för Tom Tits eller? Nej jag har inte sett det.
Q: hur kan man få ut informationen?
F: gör det lite tidigare vid ingången. Inte när man kommer in för då ser man inte var ungarna tar vägen.
Q: Man vill ju kanske kunna förklara för sina barn vad som händer med mer kött på benen.
F: Ja speciellt med de där vätskorna och sånt där Där skulle man ju vilja ha lite mer om hur det fungerar och så.
M: det är du som använder det där med appar (till kvinnan)
Q: Vad skulle du vilja ha för att lära dig och få mer kött på benen? Kanske någon liten skärm?
M: Något sånt, jag läser ju de små lapparna som finns bredvid. Det spelar ingen roll för mig.
K: men det finns ju inte så många lappar.
Q: Ja det finns ju inte så mycket information i lokalen och inte så mycket personal.
K: vi tänkte på den där spaceball. Där det står det fråga personalen. Och där står man och då borde det finnas någon personal här uppe iallafall eller ska man åka ner till ettan och receptionen?
Q: Det är sjukt roliga experiment. Och alla föräldrar är lika aktiva som barnen.
K: Ja, verkligen Vi sa det att om 4-5 år kanske vi åker tillbaka hit
Q: då kanske vi har den där tekniska lösningen som är lite mer.
K: Ja då behöver vi inte vara med. Då har de säkert sina egna Iphones och gå runt med säkert.
Q: det var en som tycket att det var en bra blandning han hade en femårig dotter som tyckte om såpbubblorna och han tyckte om illusionerna. Det finns något för alla.
K: Ja verkligen det är det som är kul här. Av det lilla jag hinner se.
Q: barnen kan springa runt fritt det. Man har bra överblick iallafall och det är lugnt
K: Jag tycker de borde ha en bebis avdelning. För det är ändå 0-2 år som går in gratis. En förälder i barnhörnan. Det behövs inte så mycket. Han (2 åringen) tyckte de där uppe som man sätter ihop var intressant för honom.
Q: Det finns något för alla.
Q: Tack då har vi fått lite generell feedback.
SLUT

Short summary
During my interview I got told that the parents thought it was hard to use any kind of personal device to get information because they had to keep track of their children. To get information about the experiments they used the short texts that were beside them, but they said that they missed short texts at many experiments. Furthermore they said that they wanted to be involved in the experiments with their kids and that they wanted to be able to explain to them. They also told me that Tom Tits had something for everyone! Finally they had not used the app and even if they have had the time they wanted to get the information about the app earlier preferably before their visit.


Exercise 2 - Lisa Torekull

Interview Tom Tits 20 sept 2014 
The first interview I had was with a man I his 40:s and his two girls at the age of 8-12. Before we started recording we explained the purpose and what we would use it for. He was fine with it and we started the interview.

Är det er första gång som ni är här på Tom Tits?
Det är vår andra gång.

Aha okej, varför kommer ni hit? Var är det som lockar?
Jaaa.. ja det känns vettigare än bus-och lekland till exempel.  Det är väl, det känns lite mer lärorikt tänkte jag.

Så det finns ändå som en baktanke med att det ska lära sig något, att få med sig något eller att få med sig något intresse?
Jaa något intresse framförallt, så att de blir lite nyfiken på saker. Jag tror inte att det är så att man man ska förse dem med massa kunskap.

Okej, är det någonting som du har kännt nu när ni gått omkring här att det är något som du hade velat kunna förklara men som du kanske inte har kunnat för att det inte har funnits information, eller om dina barn har frågat om som du inte riktigt visste hur du skulle förklara riktigt?
Dom grejerna som jag inte kan förklara är dom grejerna som jag inte fattar själv alltså där är meningen är hur det ska gå till. Förstår jag så mycket brukar jag kunna förklara vad som händer själv.

Har du använt Tom Tits egna app någonting som finns här?
Nej alltså.. (plockar fram en mobiltelefon, icke smart Phone) det fungerar inte.

Haha jaa då blir det ju svårt, men det är ju bra då får vi in den målgruppen också. Dom har en app här istället för att ha så många skyltar, hur känner du för sånt?
Skulle du hellre ha det på plats?
Jaa alltså lite mer information om en del av dem där grejerna.

Jaa det jag tror att det var allt, tack så mycket för att du ville vara med.

Summarize of interview:
I did two more interviews but this one especially gave a lot of good material for our project. He explained that he actually had though about why he went there with his kids.  This visit would actually give his children something rather just going to a “play house”.  And it was the same for the others I interviewed; even though it wasn’t the knowledge itself that was the most important the experience might start an interest. To challenge kids minds and make them think a bit further. 

When I asked about if they had any difficulties explaining the experiments at a kids level most of them had no problem as long as they understood it themselves. But they all agreed on that Tom Tits could be better at giving information. None of them I had used the app. One had tried but it didn’t contain just the one experiment he had questions about and one, even though he knew about it, didn’t download it. And as it says in the interview, one didn’t have a smart Phone.

As a conclusion of my interviews they all agreed on that it was important for the kids to get inspired from the visit and it should be easier too get information and explanations for all. Not only the ones with smart phones.



State-of –the- art analysis – website
I did an analysis on To Tit´s website. The website contains almost everything about Tom Tits. Where you can eat, where you can park your car and so on. But the most relevant part of the website for our project it’s a very good one where you can read about the experiments on the different floors.  So that when you go there know what to expect before you go there. It doesn’t show all the experiments but most of them and they have a short text attached that tell the most important part of it.

But I think its very good of them to show what they offer so that parents and other people with children can get an idea of what to expect and see if it is something for them.
So this website is more for those who think one step ahead or haven’t bin there before.
Tom Tits website aims for tourist, or first-time visitors and on that note the website works very well. But for those who I interviewed this website was not relevant to use for other than to see what time it opens and other basic info.   


During our study we focused on when you are already there and how to get information and explanations. So I tried to visit the website throw my phone, and I am sorry to say that it weren’t as good then. It didn’t adapt to my screen so it was hard to reed and navigate. So if I wanted to know something about an experiment I would rather use their app.  But as we could see form our interviews the app that struggles on its own to get users.  Using the website doesn’t solve any problems the app have; it excludes the visitors who don’t have a smart phone.  

So over all its a good website so visit before you go to the museum, but won´t be so helpful during your visit.