Exercise 3 - Secondary persona

Sven

Name: Sven Karlsson

Age: 71

Hometown: Lidingö, Sweden

Background

Sven grew up in Småland where he worked as a glassblower with his father. After meeting his future wife, Anna-Lisa, they moved to Göteborg and started a family. There he worked as a carpenter, mostly involved in build houses. Anna-Lisa and Sven had three children, two girls and a boy. Sven built their house himself when the children were young and lived there for many years.

When Sven turned 50, Anna-Lisa gave him the tools to create oil paintings after seeing him do sketches his entire life. It quickly became a big hobby and he started to sell his paintings to small studios for little money. A couple of years ago, Sven lost his wife after a few years of illness.

Personality

Sven used to be a outgoing person but since he lost his wife he became more shy and withdrawn. It’s when he is with his family that he feels comfortable and like his old self. He finds a lot of joy being with his grandchild, Moa, and tries to spend as much time with her as possible. Sven likes to do his same old routines every day. During a normal day he likes to take a walk with the neighbor and their dogs, drink coffee with his friends or take care of the house.

Today

After his retirement and the death of his wife he likes to spend his time with his grandchild Moa, 7 years old. Today he has moved to Lidingö, Stockholm to be closer to his grandchild. He also have some old friends that he enjoy spending time with.

Scenario 1

For some weeks Sven had been looking forward to bring his grandchild Moa on something that they both would appreciate, and one day when Moa have an afternoon off from school they finally got the time. Sven started the morning with meeting an old friend that lives close by, then he left home to pick up Moa at school after lunch.

    He picked Moa up and they headed against Södertälje. On the way Moa was enthusiastic, she had heard a lot about Tom Tits from their last visit some years ago and had some vague memories that she had a lot of fun that time. This time Sven hoped that Moa would also get more out of the exhibitions and maybe learn something.

    At the entrance they saw some advertisement about an app but none of them had a smartphone and Sven had left his tablet at home. But since they had both been there before  they just walk in.

They started off with some experiments that they knew since their previous visit but this time Moa started to ask questions about how it worked. Sven, who is a practical, had no problem explaining the mechanical experiments but when they approached the more scientific ones he struggled. He tried to read the short texts beside and at some experiments they helped him, but on others he didn’t even understood for himself. It also happened that they couldn’t find any texts at all! Then Sven was searching the room to see if he could find anyone from the staff to help them understand, but they didn’t find anyone. They decided to skip these experiments and move on.

    When they left Tom Tits they didn’t left with the same enthusiasm they had when they arrived. They appreciated the experiments they understood but some of the experiments was to hard for them without better guidance.

Scenario 2:

Sven woke after a bad night’s sleep. He dragged himself up from bed to make some coffee in the kitchen, and was just about to sit down in his favorite armchair to read the paper when the doorbell rang. Moa and her dad were early! Sven answered the door and let Moa in. They waved her dad goodbye, made a last visit to the bathroom and then started the long journey to Södertälje to go to the museum Tom Tits.

    When they finally arrived to Tom Tits they entered a soap bubble show. Moa had never been to Tom Tits before, and was very excited. Sven on the other hand, that didn’t sleep very well, had a hard time focusing on the show. When it was over they all applauded and continued to the first floor. Moa ran between the different experiments and showed a big interest in them, but she showed no interest in reading on the small signs with information.

    When they had ran around for a while they went to the café. Sven picked up his smartphone and went through his e-mail. Then he realized that he had seen something about an mobile application around in the museum and looked for it in the app store. He downloaded it, and realized it gained a lot of more information about the experiments. He told Moa what he’d found, and together they went through the experiments that they’d tried out and Sven got to explain a little bit about it. But when Moa asked about a specific experiment that she wanted to know more about, Sven couldn’t find it in the app. Such a pity, Sven thought, now that Moa had shown some interest.

    They continued their visit and Sven hung with as good as he could. Now that he had downloaded the app he tried to explain the experiments, but before he even managed to find the right experiment Moa would rather go to the next one so Sven gave up pretty fast. They’d been there for a few hours and that started to show in. The bad sleep didn’t help. So when they finally had went through all floors they both were delighted to go home. When they reached the entrance floor and realized that there were a slide from the top floor they didn’t even bother to go back upstairs, but started walking to the car. In the exit there was a station where they could rate their visit and give some feedback, and Sven pressed the really happy smiley with the feedback that they could maybe work a little bit more of finding a fun way to transfer some knowledge to the kids while they tried the experiments out.

    Sven was really happy about the visit, even though he hadn’t been able to keep up and be with Moa all the time she seemed to have a great time on Tom Tits.